This is a great picture from www.energystar.gov showing some of the different color temperatures available. These would apply to LED bulbs as well as other lighting sources.

LED Bulbs and Color Temperature II

The bulb shown on the left is the original warm white fluorescent I installed almost 2 years ago. The bulb on the right is the so called "warm white" LED bulb. I would classify it it as beyond cool white, and into daylight white. This is not at all what I was expecting, and I was very disappointed. Fortunately, I can use them in my kitchen with the daylight white LED tubes I have installed, and they will not look out of place. Otherwise my only recourse would be to return them to the store. The point of all this is...there is a great deal of confusion about correlated color temperature in bulbs. Most of the confusion is the fault of the manufacturers marketing these products. There are easy ways to label LED bulbs to make this selection user friendly, but you have to know what to look for.

LED Bulbs and Color Temperature

I recently went to a big box store and looked at some low wattage LED lights they are selling. I am currently using cool white LED tubes in my kitchen fixture. However, for my living room, I wanted something in a warm white. I was going to pass on what they had, until I found a package marked with "warm white" on the box. I have attached some pictures of what they call "warm white".